M-TAPE: The Multipack Reinvented for a Smarter, Leaner and More Profitable Future

M-TAPE: The Multipack Reinvented for a Smarter, Leaner and More Profitable Future

For decades, the structure of snack multipacks has remained unchanged: individual bags gathered inside a bulky outer wrapper. It was familiar, practical and easy to distribute, but it was also wasteful. Today, consumers are more aware of the environmental impact of packaging, retailers are under pressure to reduce emissions and plastic use, and governments are introducing progressively stricter sustainability targets. What once seemed convenient has now become outdated, and the need for a new approach has never been clearer.

M-TAPE was created precisely in response to these shifting expectations. Its principle is simple yet transformative: if the outer bag does not provide real value, why keep it? Instead of wrapping multiple snack bags inside another layer of plastic, M-TAPE uses a thin but strong adhesive strip to hold them together. This small innovation fundamentally changes the entire format. By eliminating the redundant wrapper, the multipack becomes immediately lighter, more efficient and more sustainable, while maintaining the same convenience for consumers who rely on individual portions for school lunches, office breaks or on-the-go snacking.

Consumers appreciate this clarity. In a market where purchasing decisions increasingly reflect personal values, M-TAPE offers a modern, transparent and responsible alternative. It reduces the amount of waste brought into the home, and it gives the product a clean, contemporary look. The tape itself becomes an additional communication tool: brands can print logos, promotions, QR codes or sustainability messages directly on it, ensuring visibility and interaction at the moment of purchase.

Retailers quickly recognize the benefits as well. M-TAPE is not simply an environmental improvement; it is an operational advantage. Taped multipacks occupy less space during transport and storage, allowing more units per pallet, fewer truckloads and more efficient warehouse flows. On the shelf, their compact format enables retailers to display a higher quantity of products in the same area, improving productivity and sell-through. Because the material reduction is immediately visible to shoppers, it also reinforces the retailer’s commitment to sustainability in a tangible way.

For manufacturers, M-TAPE represents a direct opportunity to improve margins and streamline operations. Removing the outer wrapper reduces packaging material costs by up to 50 percent, a significant saving in an industry where margins are often tight. The lighter and more compact format also leads to logistics efficiencies of around 30 percent, reducing pallets, handling and transport expenses. At the same time, the clean, transparent appearance of the multipack boosts shelf impact, giving brands a modern and distinctive presence.

Crucially, these advantages do not come at the expense of sustainability. Independent analyses show that M-TAPE can reduce plastic use by up to 86 percent compared to traditional multipacks. Over large volumes, the numbers are striking: one million taped multipacks can eliminate up to five tonnes of plastic, while 100.000 shipped units can save between 132 and 165 kilograms of CO₂. Less packaging also translates into less waste to process, fewer trucks on the road and lower disposal costs throughout the supply chain. For manufacturers and retailers, these improvements can be integrated directly into ESG reporting and sustainability dashboards—delivering tangible metrics in areas where progress is increasingly scrutinized.

The technology behind M-TAPE is also scalable and flexible. It is compatible with a wide range of categories, from chips and popcorn to baked snacks, nuts, biscuits and more. ESG-Italy supports integration through two tailored solutions: the Fully Automatic M-TAPE FA machine for high-throughput production, and the M-TAPE MF manual-loading system for smaller runs or mixed operations. This allows both large manufacturers and growing brands to adopt the innovation without disruptive changes to their existing lines.

Beyond Europe, M-TAPE is gaining momentum in the Gulf Cooperation Council region—Saudi Arabia, the UAE, Kuwait, Qatar, Oman and Bahrain—where young and urban populations show strong interest in modern packaging formats. With a snack market currently valued at 8.5 billion dollars and projected to exceed 12 billion by 2030, the GCC represents one of the most dynamic growth corridors in the world. Governments across the region are embedding sustainability goals into national strategies, and retailers are actively searching for packaging solutions that reduce waste while enhancing product presentation. M-TAPE fits this positioning perfectly, offering a proven European solution ready for rapid expansion.

Ultimately, M-TAPE transforms the multipack from a legacy format into a forward-looking solution. It addresses the needs of consumers who want less waste, retailers who require efficiency, manufacturers who seek cost reductions, and governments aiming for environmental progress. It is a rare example of an innovation that improves profitability and sustainability simultaneously.

At ESG-ITALY, we believe that the future of multipacks is lighter, smarter and more responsible. M-TAPE turns packaging into an opportunity—an opportunity to reduce costs, cut emissions, strengthen brand trust and meet the expectations of a new generation of consumers. The world is ready for a better way to package snacks. With M-TAPE, that change is already happening.